iTunes verdient so gut wie gar nichts…

Forrester, einer der führenden Marktforscher für eBuisness, hat die Kreditkartentransaktionen, die über iTunes laufen, analysiert, und ist dabei zu keinem überraschendem Ergebniss gekommen:

“Forrester’s recent analysis of more than 2,700 US iTunes debit and credit card transactions reveals that 3% of online households made an iTunes purchase in the past year. Apple’s iTunes proves that $0.99 micropayments for digital music can lead to substantial revenue; buyers spent an average of $35 at iTunes over the past year. With half of all transactions costing $3 or less, though, transaction fees threaten to make iTunes unprofitable. Since the introduction of the iTunes Music Store, Apple has been steadily selling just 20 iTunes tracks for each iPod sold, suggesting that even at $0.99, most consumers still aren’t sold on the value of digital music.”

[Forrester Research: Few iPod Owners are Big iTunes Buyers]

---